I need some help. We ask our customers for testimonials at the end of each job. Not only do we really want to know how well you think we serve you but we need a way to get that information to potential new customers.
The problem is -
1.) If we stand and ask you the survey questions while at your home it could feel intimidating to say something negative. However, if we leave the form with you we rarely get one returned even with prepaid postage. We even pass out prepaid Angies list forms and only one in ten gets sent in.
2.) It is really hard to get answers that are little more than "Yes". "No", or "Fine", even when asking open ended questions.
I have to admit, I'm no different. If someone asks me a question I'm unprepared for I'll tend to blow it off. Questionaires go in the stack which gets other things stacked on it to sit until I clean the pile by tossing it.
If you want to get past my wall you have to draw me in. Often, if someone says to me "I need some help, I need some material to help us be a better company and to market our service. Would you mind answering a few questions with that in mind?" I'll relent.
What about you? What is the best way to get great feedback and testimonials from you to make my business better?
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